Em Breve CXP · Live Online
Com Antonio Polo
Fit for Purpose · customer experience framework

Fit for
Purpose
F4P · CXP

16 live hours to align products to the real customer purpose. F4P Card, Fitness Boxscore and CXP certification.

R$ 2.300 Save R$ 1.242
12x of R$ 191,67 interest-free From R$ 3.542
Lifetime re-attendance guarantee

Official Certification CXP

CXP – Customer Experience Professional certificate issued by Kanban University. Globally recognized for those working in customer experience.

F4P Card and Fitness Boxscore

Learn to build F4P Cards, map customer segments and use the Fitness Boxscore to guide continuous improvement with real fitness data.

Lifetime Guarantee + Livro F4P

Retake the training at no additional cost and receive the Fit for Purpose book by David J. Anderson and Alexei Zheglov included in the package.

Certified Kanban Training Kanban University CXP Customer Experience Professional, Kanban University

Training certified by Kanban University

This is an Official Training certified by Kanban University. Upon completing the F4P you receive the Official Certification CXP – Customer Experience Professional, authorizing you to apply the Fit for Purpose framework in your organization. No exam required — just actively participate in the sessions.

What you will learn in 16 hours

Training 100% live, Monday to Thursday, 6:30 PM to 10:30 PM.

16h live
8 modules
20 spots
I want to register →
01

Introduction to Fit for Purpose

Definition and history of the F4P framework by David J. Anderson and Alexei Zheglov. Benefits of focusing on customer purpose and how F4P connects to Kanban.

02

Understanding Your Customers

Techniques for deeply understanding customers. Data and feedback collection. Customer segmentation by purpose and use context.

03

Product Components

Identifying the essential product components. How to ensure the product meets customer expectations. Fitness criteria by segment.

04

Measurement and Continuous Improvement

Tools and metrics to evaluate product performance. Customer-oriented continuous improvement techniques. Cases of companies that applied F4P.

05

Implementing F4P in the Organization

Steps for implementing F4P. Common challenges and how to overcome them. How to engage leadership and teams in the framework adoption process.

06

Using the F4P Card

What the F4P Card is and how to structure it. Mapping segments, purposes and fitness criteria. How to use the card in the team's daily work.

08

Practical Activities and Discussions

Workshops and practical exercises with real cases. Group discussions on application in participants' contexts. Consolidation of learnings and next steps.

How the F4P will transform your product management

Understand customer purpose

Identify the real reason customers choose and keep using your product or service, beyond what they say explicitly.

Construir o F4P Card

Create F4P cards that map customer segments, their purposes and the fitness criteria that define whether the product is fit for use.

Measure fitness

Define and track real performance metrics that reflect whether the product is meeting the purpose of each customer segment.

Fitness Boxscore

Set up and interpret the Fitness Boxscore to monitor performance relative to customer purpose and guide continuous improvement decisions.

Customer-driven continuous improvement

Apply continuous improvement techniques anchored in F4P, starting from real fitness data and customer feedback to guide evolutions.

Implement F4P in the organization

Plan and execute the adoption of the F4P framework with strategies to overcome common challenges and engage teams in focusing on the customer's purpose.

Learn from someone who has trained 5,000+ professionals

Antonio Polo, Accredited Kanban Trainer
AKT, Accredited Kanban Trainer

Antonio Polo

Accredited Kanban Trainer · Kanban University

Reference in OKRs, Kanban and Results-Based Management. Has trained over 5,000 professionals and supported dozens of organizations in building management systems that increase strategic alignment, predictability and value delivery.

Agile Coach driving Bradesco's transformation

5.000+ Professionals
60+ Classes
4,9/5 Rating

Other professional experience

IBM C6 Bank Itaú Bradesco Seguros Neon Nissan PwC STF RD Saúde Safra Santander

Those who attended loved it

★★★★★ 4,9/5 (30 reviews)

★★★★★

"High-caliber cohort: real exchanges and content that goes straight into practice"

One more achievement! An amazing cohort, real exchanges, top-notch content!! It was absolutely incredible!!!! Thank you so much Antonio Polo!!! #ItWasGreat!

LA
Le Almeida
Enterprise Agile Coach
★★★★★

"Flow management with real data replacing guesswork in G4F deliveries"

Thank you Antonio Polo for this new learning experience!!! Happy to climb one more step!!

PG
Priscila Grativol
Leadership & Specialized Management | Business Analytics | Performance Management | Facilities Management | Administrative Coordination | Project Management
G4F
★★★★★

"Achievement that expanded the ability to facilitate agile transformations at First Decision"

One more achievement: KC!!! An amazing cohort, real exchanges, top-notch content!! It was absolutely incredible!!!! Thank you so much Antonio Polo!

LA
Leilane Almeida
Agilist and Team Lead | Digital and Cultural Transformation | LPMSAFe® | KCP® | CSM® & ACSM® | CSPO®
First Decision
★★★★★

"Two weeks of immersion that accelerated delivery capability and coordination at Tragetta"

It was two intense weeks of tremendous learning, knowledge exchange, with exemplary guidance from master Antonio Polo and an incredible group sharing experiences. Thank you all so much.

MA
Marco Aurelio Casarin
Agile Coaching and IT Project Management
Stefanini Brasil
★★★★★

"Training that certainly reflected in agile application at Meta"

Antonio Polo — gratitude for preparing us so well! I am certain this training will have a direct impact on my work at Meta. Continuing to raise the bar — continuous learning and expanding skills.

FO
Fernando Oliveira
Agile Master
Meta
★★★★★

"Valuable training that deepened the vision of agile management and value delivery"

A very valuable training led by our master Antonio Polo and Kanban University. Moments of great exchange and learning.

CS
Cintia Simões Oliveira
Agile Coach
Anhanguera Educacional
★★★★★

"Knowledge immediately applicable in process management and reliable delivery"

One more certification and more knowledge acquired! Thank you for all the teachings, Coach Antonio Polo.

LS
Leandro Sakai
MBA | Lean Six Sigma Black Belt | Project, Maintenance, Reliability, Automation and Process Control Management
Siemens
★★★★★

"Technical guidance that left a real mark on a career in portfolio governance"

Antonio Polo, thank you so much for your guidance and for sharing your technical knowledge on the subject. Your influence has left an indelible mark on my educational and professional journey.

DT
Diego Teixeira
Portfolio Governance | SAFe 6 Lean Portfolio Manager | LPM | VMO | Business Agility
Bradesco Seguros
★★★★★

"Exceeded expectations — knowledge ready to put into practice immediately"

Yesterday I completed the OFFICIAL Kanban System training. A very hectic and intense week, but it was worth every bit of effort, because acquiring knowledge and putting it into practice is priceless. Thank you Antonio Polo — you exceeded my expectations once again.

BB
Bruno Bomfim
Scrum Master | SAFe 6 | KSD | PME | Agilist | Agile Master
Secretaria de Educação do Estado de Pernambuco
★★★★★

"Kanban Method applied to achieve greater business agility with measurable results"

Since its creation, the Kanban Method has developed and evolved as an effective approach for organizations to achieve greater business agility... Thank you Antonio Polo and the entire cohort for the shared learning.

BT
Bruno Tadeu Fracisco
Corporate Agile Specialist | Agile Project Manager
Santander
★★★★★

"Intense week with practical knowledge applied directly in project management at Belgo Arames"

It was an intense week of studying with an amazing team. Thank you Antonio Polo for sharing your knowledge.

MF
Michelle Farnezz
Project Analyst | Scrum Master | PSM I | SAFe
Belgo Arames
★★★★★

"Certified Delivery Lead with Kanban — real predictability in deliveries at Odontoprev"

Yesterday I completed the Official Kanban System training. The week was quite intense, but every bit of effort was worth it, because acquiring knowledge and putting it into practice is priceless. Thank you Antonio Polo — you exceeded my expectations once again.

OT
Omar Til Junior
Senior Scrum Master | Agile Delivery Lead
Odontoprev
★★★★★

"Simpler, more visual, and more predictable project management with Kanban in practice"

The KANBAN GAME dynamic from the KPMI course with master Antonio Polo. A very cool activity simulating the application of KANBAN for project management! A simple, visual, and very versatile method.

HB
Henrique Brasileiro
Project Manager | PMP | Agile | Lean | KMP | PMO | Kanban | Scrum | Professor | Consultant
Liferay
★★★★★

"KSD certification as a foundation for a career of excellence in agile management"

Last day of training with the wonderful master Antonio Polo! Days of tremendous learning and experience sharing! One more certification earned, one more step toward becoming a highly qualified professional. Yes we Kanban!

RD
Rebeca Daniele Matos
Kanban Coach Professional | Project Manager | Agile Methodologies | Digital Law | Innovation Management
Stefanini Brasil
★★★★★

"One more KSD certification consolidating Agile Coaching practice"

End of a wonderful training and one more certification to add. Thank you Antonio Polo.

VA
Vanessa Aniceto
Agile Coach | Senior Scrum Master | Project Management | Digital Transformation | SAFe | Kanban
Stefanini Brasil
★★★★★

"Kanban Game in practice — flow and prioritization moving from theory to the team"

Wrapping up the week with one more course completed! A lot of learning and experience exchange in the KPMI course with Antonio Polo. During the Kanban Game dynamic I was part of the Kanbanzeiros team!

TS
Taísa Soares
Totvs Analyst / Data Analyst / Agilist
TOTVS
★★★★★

"One more challenge conquered, expanding management and delivery skills at Oi S.A"

One more challenge overcome! Thank you for the opportunity, Antonio Polo.

EM
Elisangela Morais
Fraud Prevention | Financial Specialist | Green Belt | OKR | Product Owner | Scrum Master
Oi S.A
★★★★★

"Theory and practice combined in 32 hours that broaden the view of real system improvement"

Beyond extensive reading and e-learning, there were 8 nights — 32 hours of training — guided by Antonio Polo, consisting of theory and practice, with models applied across various companies from different sectors.

MA
Marcio Alexandre
Agile Master
Itau
★★★★★

"Flow management expanded across the entire organization with Kanban at scale"

Hey Community, how's everyone? I know I've been off the radar... it's part of the process. One more step taken and I'm sure it won't be the last. Gratitude to all colleagues who were present during 4 intense nights of rich content, many exchanges, and above all, empathy for one another. My respect and affection to our facilitator Antonio Polo. Let's go higher, because we need to spread Good to all four corners of this world.

HA
Hidiarrure Araujo
Agile Coach | Agile Transformation | ScrumMaster PSM I/II | Kanban KMM KCP
Stefanini Group
★★★★★

"KSI certification validated in practice: an investment that is absolutely worth it"

And keeping up the certification pace... one more for the portfolio. I would like to immensely thank Antonio Polo both for the course itself and for the partnership with api ágil!!! If you haven't pursued your Kanban certifications yet... it's absolutely worth investing in Polo's training!

JS
Jonas Salengue
Portfolio Management Specialist | Delivery Management Training | Safe SPC | LPM
Meta
★★★★★

"Facilitation mastered: coordination of interdependent services with Kanban at scale"

KanbanSystemsImprovement checked off! I thank Antonio Polo for the masterful facilitation of this training, and all colleagues who joined us for this week of immersion. It was a very rich exchange of knowledge and shared experiences.

MS
Mônica Saggioro Gasparotto
Delivery Management | Product Ops | Program Manager | Agile Specialist | Project Management | Lean Portfolio Management
Mercado Eletrônico
★★★★★

"A week of learning and exchanges that elevated the view of flow and delivery at Compass UOL"

Thank you Antonio Polo for a great week of learning and experience exchange!!

CS
Cibele Siqueira
Agile Master | Scrum Master | Product Owner | Business Analyst | PSMI | CSPO | PSPOI | KMPI
Compass UOL
★★★★★

"Flow Metrics, Efficiency, and Forecasting applied for more accurate decisions at Stefanini"

I would like to congratulate Antonio Polo and Outcomme, and thank the entire wonderful cohort for 4 incredible nights of deep knowledge on Flow Metrics, Efficiency, and Forecasting.

BP
Bruno Postilione
Business Analyst | Comex | OSGT | PSMI® | PSPOI® | Business Analyst | Scrum Master
Stefanini Brasil
★★★★★

"Forecasting and efficiency metrics that transformed delivery visibility in product management"

The first day of our incredible Efficiency Metrics and Forecasting Training, delivered by the renowned Antonio Polo, is simply unmissable!

IA
Iago Aguiar
Product Manager
Meta
★★★★★

"Left training with a huge arsenal of tools ready to apply"

Without a doubt one of the most rewarding courses I have ever taken. I leave with the certainty that I learned a great deal and that I will be able to contribute even more to building direction and value in companies. And with a HUGE arsenal of materials to use!

RK
Roberta Krenski
Risk Analyst
Bradesco
★★★★★

"Enriching training that clarified the vision and brought contributions from diverse organizations"

I completed the training delivered with mastery by Antonio Polo — how enriching, clarifying, and productive every moment was. The cohort was exceptional, with many exchanges and contributions from different niches and organizations.

GO
Guilherme Oliveira
Product Owner
Itau
★★★★★

"Transformative methodology taking the world by storm, now applied to company strategy"

Antonio Polo, thank you so much for the opportunity to understand this methodology that is taking the WORLD by storm!!

MD
Mariana D.
Leadership Mentor | Founder of Brava Woman | Strategic Communication
IMCE (Instituto Moda Com Estratégia)
★★★★★

"Methodology recommended for life: focus on objectives and results that truly matter"

A methodology recommended for life!

FF
Fernanda Fischer
Strategic People Management | Transformation Projects | Governance and Agile Transformation
Oi
★★★★★

"Rich content on flow and team organization applied directly to work"

An intense day of rich content, covering principles and practices of the Kanban method, work design, and team organization.

RB
Raphael Boldrini
Transformation Agent
Jornada Colaborativa
★★★★★

"Flow and delivery predictability incorporated into PMO practice"

Yes, We Kanban! Gratitude for the guidance, Antonio Polo, and for the experience exchange with the cohort.

DM
Danielle Melo
PMO | MBB | TKP | Scrum Master | M3.0 | OKR | ISO 9001 Lead Auditor
Itau

Investment

Certification CXP
Fit for Purpose

from R$ 3.542 −R$ 1.242
R$ 2.300

or 12x interest-free on card

best market price

  • 16 hours of live training
  • Certification CXP, Kanban University
  • Fit for Purpose book included
  • Access to Outcomme Academy (Sympla Play)
Lifetime Re-attendance Guarantee

Retake the training as many times as you want at no additional cost. Just request via email or WhatsApp. No hassle.

Entrar na lista de espera →

Only 20 spots per class · special conditions for the waitlist

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Limited spots — only 20 per class

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Certification CXP – Customer Experience Professional

Upon completing the training you receive the official CXP certification, issued by Kanban University, authorizing you to apply the Fit for Purpose framework in any organization. No exam required — just actively participate in the sessions.

Badge CXP Customer Experience Professional
CXP Certified, Kanban University
Customer Experience Professional · Lifetime validity
  • Recognized by Kanban University globally
  • No exam required, active participation in the sessions is sufficient
  • Authorization to apply the F4P framework in the organization
Certificate issued by
Certification CXP, emitida pela Kanban University

Certification CXP verificada pela Kanban University

Your questions answered before you decide

What is the F4P – Fit for Purpose training?

The F4P is a training based on the Fit for Purpose framework, created by David J. Anderson and Alexei Zheglov, that teaches how to align products and services to the real needs of customers. You learn to build F4P Cards, use the Fitness Boxscore and implement customer-centric fitness metrics.

Who is the F4P recommended for?

Recommended for product managers, Agile Coaches, team leaders and CX/UX professionals who want a structured approach to measure and improve the "fit" between what they deliver and what customers really need.

Does the training offer certification?

Yes. Upon completing the F4P you receive the CXP – Customer Experience Professional certification, issued by Kanban University. No exam required — just actively participate in the sessions.

Is any prior Kanban training required?

Not required, but prior Kanban knowledge facilitates understanding how F4P integrates with flow management. The training can be taken independently.

What is included in the training?

In addition to the 16 live hours, the CXP certificate by Kanban University, the book Fit for Purpose by David J. Anderson and Alexei Zheglov, access to Outcomme Academy (Sympla Play) and lifetime re-attendance guarantee are included.

Is there a guarantee?

Yes. We offer a lifetime re-attendance guarantee: you can retake the training whenever you want at no additional cost.

Is the training online or in-person?

100% online and live via Zoom, 6:30 PM to 10:30 PM (Monday to Thursday). You interact in real time with the instructor and fellow participants.

How many spots are there per class?

We limit to 20 spots per class to ensure learning quality and individual attention to each participant.

What are the payment methods?

We accept credit card (12x interest-free), bank slip and Pix. For corporate invoice payments, contact our team.

Can I get an invoice?

Yes. We issue invoices for individuals or legal entities. Just provide your details to our team.

Ready to put the customer at the center?

Apenas 20 vagas por turma. Certification oficial CXP. Fit for Purpose book included. Lifetime re-attendance guarantee.

Join the waitlist → Chat on WhatsApp

R$ 3.542R$ 2.300 · you save R$ 1.242 · 12x interest-free · Pix, card or bank slip