PT
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Results-driven
strategy · Everymind
Highly specialized teams · but without a common strategic language.
Everymind, a Platinum Salesforce partner company, worked in implementation and consulting across the Salesforce ecosystem · CRM, Marketing Cloud, Sales Cloud, Service Cloud and digital transformation. In an environment of accelerated growth and multiple simultaneous projects, the need to strengthen strategic alignment emerged.
Although the company had highly specialized teams and strong execution capability, there was the challenge of translating corporate strategy into clear, shared objectives. Priorities weren't aligned between areas. A common language for strategic follow-up was missing.
The main challenges identified included: aligning priorities across different areas, transforming strategic drivers into measurable objectives, establishing consistent criteria for defining Key Results, increasing organizational transparency and creating a foundation for continuous results-driven management cycles.
Built from the inside out · collaborative immersion with leadership and teams.
Outcomme led a practical immersion using a highly collaborative approach, involving leadership and representatives from the company's key areas. The work combined moments of training, facilitation and collective construction.
Participants worked directly on building OKRs using collaborative boards, visual facilitation techniques and structured discussions. This allowed different perspectives to be considered during the process — creating genuine commitment to the defined results.
More than implementing a framework, the work established the foundation for objectives and results-driven management, creating conditions for continuous cycles of learning and improvement. Everymind left the process with an initial OKR structure built collaboratively and aligned with their strategic priorities.
The construction in images
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The 4 stages of construction
Strategic Alignment · Translating drivers into objectives
The starting point was aligning the organization's strategic drivers. In an environment of accelerated growth and multiple simultaneous projects, Everymind needed to translate its corporate strategy into clear, shared objectives across leadership, business areas and execution teams — without losing coherence between organizational layers.
Collaborative Immersion · In-person workshops with visual facilitation
Outcomme led a highly collaborative practical immersion, combining training, facilitation and collective construction. Participants worked directly on drafting OKRs using collaborative boards, visual facilitation techniques and structured discussions — allowing different perspectives to be considered and building genuine commitment to results from the inside out.
Writing Good OKRs · Quality criteria and horizontal alignment
More than writing OKRs, the focus was on building common understanding about strategy. The sessions explored the difference between objectives and initiatives, quality criteria for evaluating Key Results, horizontal alignment between areas, value-based prioritization and the balance between challenging and achievable goals.
First Governance Cycles · Structured foundation for continuous evolution
At the end of the journey, Everymind had an initial OKR structure built collaboratively and aligned with strategic priorities. The work established the foundation for objectives and results-driven management, creating conditions for continuous cycles of learning, improvement and OKR maturity evolution.
- Executive facilitation with leadership and area representatives
- In-person workshops with visual facilitation techniques
- Collaborative construction of the organization's first OKRs
- Strategic alignment between corporate strategy and initiatives
- Drafting of Objectives and Key Results with quality criteria
- Value-based strategic prioritization
- Identification of dependencies between teams and areas
- Mentoring for leadership and first governance cycles
Leadership and teams began sharing a common understanding of what matters most and why.
Corporate objectives were connected to execution initiatives in a transparent and traceable way.
Common quality criteria were established, creating a single strategic language for the entire organization.
Everymind left with governance, cadences and fundamentals that allow growing in OKR maturity in a sustainable way.
"The collaborative construction of OKRs brought greater clarity about our priorities and created an important alignment between areas. The process facilitated by Outcomme allowed us to transform strategic directions into concrete, shared objectives."
The programs that are part of this journey
Everymind's journey was a strategic alignment and construction consulting engagement with OKRs. Outcomme's open programs follow the same path and are available for any organization that wants to develop their leadership in results-driven management.
OKR Bootcamp
Exponential Professional
The foundation for teams and leaders who are starting with OKRs or want to correct course. Covers the management system, the distinction between goals and results, and writing OKRs connected to the organization's real strategy.
View program →OKR Bootcamp
Exponential Performance
For leaders who already understand OKRs and need to master governance, cadences and integration with the organization's decision-making systems · exactly what was structured with Everymind.
View program →
Does your company need a
common strategy across teams?
Strategic alignment, facilitated workshops and first OKR cycles · a collaborative process designed for your organization's real context.