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KPP I
Kanban
Product Professional

Com Antonio Polo

DCV · Descobrindo o valor do cliente

Product strategy training with the Kanban Method. Discover customer value with F4P, Box Score, A–Z Matrix and metrics that matter, 16 live hours.

Full price R$ 5.082
Special offer R$ 3.300 or 12x interest-free
Save R$ 1.782
Lifetime re-attendance guarantee
Certification KPP, Kanban University Official Certification
Kanban University
Certification track
KPP I You are here
KPP II Next step
KPP Certification

Official Certification KPP I

Certificado KPP I emitido pela Kanban University. Primeiro passo da trilha Kanban Product Professional, reconhecido globalmente.

Fitness for Purpose in Practice

Master the F4P framework with F4P Cards, Box Score and A–Z Matrix to discover what truly creates value for your customers and prioritize with precision.

Lifetime Guarantee

Retake the training as many times as you want at no additional cost. Content always updated with the latest Kanban Method practices.

Certified Kanban Training Kanban University

Training certified by Kanban University

This is an Official Training certified by Kanban University. Upon completing the KPP I you receive the Official Certification KPP I – Kanban Product Professional I, authorizing you to discover customer value and define product strategies oriented to fitness criteria.

What you will learn in 16 hours

Training 100% live, Monday to Thursday, 6:30 PM to 10:30 PM.

16h live
6 modules
20 spots
I want to register →
01

Fundamentos de Fitness for Purpose

What makes a change a real improvement. Why customers choose your company. Three components: Design (what), Implementation (how) and Service Delivery (experience).

02

Customer Purpose and Segmentation

Segmentation by purpose, fitness criteria per segment (satisfactory, exceptional, unfit). F4P Cards, Box Score (+ / 0 / –), time to market and functional and non-functional quality.

03

From Insights to Action

A–Z Matrix to transform Box Scores into strategy. How to decide where to grow, maintain, avoid and divest based on customer fitness data.

04

Metrics that Matter

Map metrics across four types: Fitness KPIs, Health indicators, Improvement drivers and Vanity metrics. How to avoid KPI traps and align to customer fitness criteria.

06

Labs and Practical Exercises

Mapeie componentes F4P do seu produto, crie F4P Cards completos, monte Box Scores por segmento, priorize com A–Z Matrix e defina true KPIs alinhados ao cliente.

How the KPP I will transform your product strategy

Fitness for Purpose (F4P)

Understand what makes a change a real improvement and why customers choose your company, with the three components: Design, Implementation and Service Delivery.

Segmentation by Purpose

Segment customers by purpose, define fitness criteria per segment and extract insights from human narratives and F4P Cards to guide product decisions.

Box Score e A–Z Matrix

Use the scoring taxonomy to build Box Scores per segment and transform results into strategy: grow, maintain, avoid or divest with clarity.

Metrics that Matter

Map metrics across four types · Fitness KPIs, Health indicators, Improvement drivers and Vanity metrics, and avoid KPI traps by aligning to the customer.

Integrações Estratégicas

Aplique F4P com OKRs, Lean Startup, Technology Adoption Lifecycle e BCG para definir targets refinados e posicionar seu produto com precisão no mercado.

Labs e Exercícios Práticos

Mapeie componentes F4P do seu produto, crie F4P Cards, monte Box Scores por segmento e defina KPIs verdadeiros, tudo com aplicação imediata ao seu contexto.

Learn from someone who has trained 5,000+ professionals

Antonio Polo, Accredited Kanban Trainer
AKT, Accredited Kanban Trainer

Antonio Polo

Accredited Kanban Trainer · Kanban University

Reference in OKRs, Kanban and Results-Based Management. Has trained over 5,000 professionals and supported dozens of organizations in building management systems that increase strategic alignment, predictability and value delivery.

Agile Coach driving Bradesco's transformation

5.000+ Professionals
60+ Classes
4,9/5 Rating

Other professional experience

IBM C6 Bank Itaú Bradesco Seguros Neon Nissan PwC STF RD Saúde Safra Santander

Those who attended loved it

★★★★★ 4,9/5 (30 reviews)

★★★★★

"High-caliber cohort: real exchanges and content that goes straight into practice"

One more achievement! An amazing cohort, real exchanges, top-notch content!! It was absolutely incredible!!!! Thank you so much Antonio Polo!!! #ItWasGreat!

LA
Le Almeida
Enterprise Agile Coach
★★★★★

"Flow management with real data replacing guesswork in G4F deliveries"

Thank you Antonio Polo for this new learning experience!!! Happy to climb one more step!!

PG
Priscila Grativol
Leadership & Specialized Management | Business Analytics | Performance Management | Facilities Management | Administrative Coordination | Project Management
G4F
★★★★★

"Achievement that expanded the ability to facilitate agile transformations at First Decision"

One more achievement: KC!!! An amazing cohort, real exchanges, top-notch content!! It was absolutely incredible!!!! Thank you so much Antonio Polo!

LA
Leilane Almeida
Agilist and Team Lead | Digital and Cultural Transformation | LPMSAFe® | KCP® | CSM® & ACSM® | CSPO®
First Decision
★★★★★

"Two weeks of immersion that accelerated delivery capability and coordination at Tragetta"

It was two intense weeks of tremendous learning, knowledge exchange, with exemplary guidance from master Antonio Polo and an incredible group sharing experiences. Thank you all so much.

MA
Marco Aurelio Casarin
Agile Coaching and IT Project Management
Stefanini Brasil
★★★★★

"Training that certainly reflected in agile application at Meta"

Antonio Polo — gratitude for preparing us so well! I am certain this training will have a direct impact on my work at Meta. Continuing to raise the bar — continuous learning and expanding skills.

FO
Fernando Oliveira
Agile Master
Meta
★★★★★

"Valuable training that deepened the vision of agile management and value delivery"

A very valuable training led by our master Antonio Polo and Kanban University. Moments of great exchange and learning.

CS
Cintia Simões Oliveira
Agile Coach
Anhanguera Educacional
★★★★★

"Knowledge immediately applicable in process management and reliable delivery"

One more certification and more knowledge acquired! Thank you for all the teachings, Coach Antonio Polo.

LS
Leandro Sakai
MBA | Lean Six Sigma Black Belt | Project, Maintenance, Reliability, Automation and Process Control Management
Siemens
★★★★★

"Technical guidance that left a real mark on a career in portfolio governance"

Antonio Polo, thank you so much for your guidance and for sharing your technical knowledge on the subject. Your influence has left an indelible mark on my educational and professional journey.

DT
Diego Teixeira
Portfolio Governance | SAFe 6 Lean Portfolio Manager | LPM | VMO | Business Agility
Bradesco Seguros
★★★★★

"Exceeded expectations — knowledge ready to put into practice immediately"

Yesterday I completed the OFFICIAL Kanban System training. A very hectic and intense week, but it was worth every bit of effort, because acquiring knowledge and putting it into practice is priceless. Thank you Antonio Polo — you exceeded my expectations once again.

BB
Bruno Bomfim
Scrum Master | SAFe 6 | KSD | PME | Agilist | Agile Master
Secretaria de Educação do Estado de Pernambuco
★★★★★

"Kanban Method applied to achieve greater business agility with measurable results"

Since its creation, the Kanban Method has developed and evolved as an effective approach for organizations to achieve greater business agility... Thank you Antonio Polo and the entire cohort for the shared learning.

BT
Bruno Tadeu Fracisco
Corporate Agile Specialist | Agile Project Manager
Santander
★★★★★

"Intense week with practical knowledge applied directly in project management at Belgo Arames"

It was an intense week of studying with an amazing team. Thank you Antonio Polo for sharing your knowledge.

MF
Michelle Farnezz
Project Analyst | Scrum Master | PSM I | SAFe
Belgo Arames
★★★★★

"Certified Delivery Lead with Kanban — real predictability in deliveries at Odontoprev"

Yesterday I completed the Official Kanban System training. The week was quite intense, but every bit of effort was worth it, because acquiring knowledge and putting it into practice is priceless. Thank you Antonio Polo — you exceeded my expectations once again.

OT
Omar Til Junior
Senior Scrum Master | Agile Delivery Lead
Odontoprev
★★★★★

"Simpler, more visual, and more predictable project management with Kanban in practice"

The KANBAN GAME dynamic from the KPMI course with master Antonio Polo. A very cool activity simulating the application of KANBAN for project management! A simple, visual, and very versatile method.

HB
Henrique Brasileiro
Project Manager | PMP | Agile | Lean | KMP | PMO | Kanban | Scrum | Professor | Consultant
Liferay
★★★★★

"KSD certification as a foundation for a career of excellence in agile management"

Last day of training with the wonderful master Antonio Polo! Days of tremendous learning and experience sharing! One more certification earned, one more step toward becoming a highly qualified professional. Yes we Kanban!

RD
Rebeca Daniele Matos
Kanban Coach Professional | Project Manager | Agile Methodologies | Digital Law | Innovation Management
Stefanini Brasil
★★★★★

"One more KSD certification consolidating Agile Coaching practice"

End of a wonderful training and one more certification to add. Thank you Antonio Polo.

VA
Vanessa Aniceto
Agile Coach | Senior Scrum Master | Project Management | Digital Transformation | SAFe | Kanban
Stefanini Brasil
★★★★★

"Kanban Game in practice — flow and prioritization moving from theory to the team"

Wrapping up the week with one more course completed! A lot of learning and experience exchange in the KPMI course with Antonio Polo. During the Kanban Game dynamic I was part of the Kanbanzeiros team!

TS
Taísa Soares
Totvs Analyst / Data Analyst / Agilist
TOTVS
★★★★★

"One more challenge conquered, expanding management and delivery skills at Oi S.A"

One more challenge overcome! Thank you for the opportunity, Antonio Polo.

EM
Elisangela Morais
Fraud Prevention | Financial Specialist | Green Belt | OKR | Product Owner | Scrum Master
Oi S.A
★★★★★

"Theory and practice combined in 32 hours that broaden the view of real system improvement"

Beyond extensive reading and e-learning, there were 8 nights — 32 hours of training — guided by Antonio Polo, consisting of theory and practice, with models applied across various companies from different sectors.

MA
Marcio Alexandre
Agile Master
Itau
★★★★★

"Flow management expanded across the entire organization with Kanban at scale"

Hey Community, how's everyone? I know I've been off the radar... it's part of the process. One more step taken and I'm sure it won't be the last. Gratitude to all colleagues who were present during 4 intense nights of rich content, many exchanges, and above all, empathy for one another. My respect and affection to our facilitator Antonio Polo. Let's go higher, because we need to spread Good to all four corners of this world.

HA
Hidiarrure Araujo
Agile Coach | Agile Transformation | ScrumMaster PSM I/II | Kanban KMM KCP
Stefanini Group
★★★★★

"KSI certification validated in practice: an investment that is absolutely worth it"

And keeping up the certification pace... one more for the portfolio. I would like to immensely thank Antonio Polo both for the course itself and for the partnership with api ágil!!! If you haven't pursued your Kanban certifications yet... it's absolutely worth investing in Polo's training!

JS
Jonas Salengue
Portfolio Management Specialist | Delivery Management Training | Safe SPC | LPM
Meta
★★★★★

"Facilitation mastered: coordination of interdependent services with Kanban at scale"

KanbanSystemsImprovement checked off! I thank Antonio Polo for the masterful facilitation of this training, and all colleagues who joined us for this week of immersion. It was a very rich exchange of knowledge and shared experiences.

MS
Mônica Saggioro Gasparotto
Delivery Management | Product Ops | Program Manager | Agile Specialist | Project Management | Lean Portfolio Management
Mercado Eletrônico
★★★★★

"A week of learning and exchanges that elevated the view of flow and delivery at Compass UOL"

Thank you Antonio Polo for a great week of learning and experience exchange!!

CS
Cibele Siqueira
Agile Master | Scrum Master | Product Owner | Business Analyst | PSMI | CSPO | PSPOI | KMPI
Compass UOL
★★★★★

"Flow Metrics, Efficiency, and Forecasting applied for more accurate decisions at Stefanini"

I would like to congratulate Antonio Polo and Outcomme, and thank the entire wonderful cohort for 4 incredible nights of deep knowledge on Flow Metrics, Efficiency, and Forecasting.

BP
Bruno Postilione
Business Analyst | Comex | OSGT | PSMI® | PSPOI® | Business Analyst | Scrum Master
Stefanini Brasil
★★★★★

"Forecasting and efficiency metrics that transformed delivery visibility in product management"

The first day of our incredible Efficiency Metrics and Forecasting Training, delivered by the renowned Antonio Polo, is simply unmissable!

IA
Iago Aguiar
Product Manager
Meta
★★★★★

"Left training with a huge arsenal of tools ready to apply"

Without a doubt one of the most rewarding courses I have ever taken. I leave with the certainty that I learned a great deal and that I will be able to contribute even more to building direction and value in companies. And with a HUGE arsenal of materials to use!

RK
Roberta Krenski
Risk Analyst
Bradesco
★★★★★

"Enriching training that clarified the vision and brought contributions from diverse organizations"

I completed the training delivered with mastery by Antonio Polo — how enriching, clarifying, and productive every moment was. The cohort was exceptional, with many exchanges and contributions from different niches and organizations.

GO
Guilherme Oliveira
Product Owner
Itau
★★★★★

"Transformative methodology taking the world by storm, now applied to company strategy"

Antonio Polo, thank you so much for the opportunity to understand this methodology that is taking the WORLD by storm!!

MD
Mariana D.
Leadership Mentor | Founder of Brava Woman | Strategic Communication
IMCE (Instituto Moda Com Estratégia)
★★★★★

"Methodology recommended for life: focus on objectives and results that truly matter"

A methodology recommended for life!

FF
Fernanda Fischer
Strategic People Management | Transformation Projects | Governance and Agile Transformation
Oi
★★★★★

"Rich content on flow and team organization applied directly to work"

An intense day of rich content, covering principles and practices of the Kanban method, work design, and team organization.

RB
Raphael Boldrini
Transformation Agent
Jornada Colaborativa
★★★★★

"Flow and delivery predictability incorporated into PMO practice"

Yes, We Kanban! Gratitude for the guidance, Antonio Polo, and for the experience exchange with the cohort.

DM
Danielle Melo
PMO | MBB | TKP | Scrum Master | M3.0 | OKR | ISO 9001 Lead Auditor
Itau

Investment

Certification KPP I
Kanban University

from R$ 5.082 − R$ 1.782
R$ 3.300

or 12x interest-free on card

best market price

  • 16 hours of live training
  • Certification KPP I, Kanban University
  • Labs with F4P Cards, Box Score and A–Z Matrix
  • Access to Outcomme Academy (Sympla Play)
Lifetime Re-attendance Guarantee

Retake the training as many times as you want at no additional cost. Just request via email or WhatsApp. No hassle.

Entrar na lista de espera →

Only 20 spots per class · special conditions for the waitlist

Get notified about upcoming classes

Leave your contact and be the first to know when we open new classes for KPP I.

Limited spots — only 20 per class

Payment methods

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Path to the KPP – Kanban Product Professional

The KPP credential is granted after completing both trainings: KPP I – Discovering Customer Value and KPP II – Maximizing Customer Value. The KPP I is the first step in the track.

KPP I
KPP I
You are here · DCV
KPP II
KPP II
Next step · MCV
KPP
KPP
Kanban University
  • Recognized by Kanban University globally
  • KPP I enables you to apply F4P and product strategy with Kanban
  • Lifetime certification validity
Certificate issued by
Certification KPP, Kanban University

Certification KPP verificada pela Kanban University

Your questions answered before you decide

What is the KPP I – Kanban Product Professional I?

The KPP I is the first training in the Kanban Product Professional track. It teaches how to discover customer value using the Fitness for Purpose (F4P) framework, with F4P Cards, Box Score and A–Z Matrix to select the most valuable product features and requirements.

Who is the KPP I recommended for?

It is aimed at product strategists, Product Managers, Product Owners, business leaders, Agile Coaches and consultants who want to adopt the Kanban Method to define products optimized to customer purpose.

What is Fitness for Purpose (F4P)?

F4P is a framework that helps understand what makes a change a real improvement for the customer. It works with three components — Design (what), Implementation (how) and Service Delivery (experience) — and allows segmenting customers by purpose to define fitness criteria per segment.

Is KPP I sufficient for the KPP certification?

No. The KPP credential is granted after completing both trainings: KPP I – Discovering Customer Value and KPP II – Maximizing Customer Value. The KPP I is the first step in the track.

Does the training offer certification?

Yes. Upon completing the KPP I you receive the KPP I – Kanban Product Professional I certificate, issued by Kanban University. The complete KPP credential is obtained after also completing the KPP II.

Is there a guarantee?

Yes. We offer a lifetime re-attendance guarantee: you can retake the training whenever you want at no additional cost.

Is the training online or in-person?

100% online and live via Zoom, 6:30 PM to 10:30 PM (Monday to Thursday). You interact in real time with the instructor and fellow participants.

How many spots are there per class?

We limit to 20 spots per class to ensure learning quality and individual attention to each participant.

What are the payment methods?

We accept credit card (12x interest-free), bank slip and Pix. For corporate invoice payments, contact our team.

Can I get an invoice?

Yes. We issue invoices for individuals or legal entities. Just provide your details to our team.

Ready to discover customer value?

Apenas 20 vagas por turma. Certification oficial KPP I. Labs práticos com F4P, Box Score e A–Z Matrix. Lifetime re-attendance guarantee.

Join the waitlist → Chat on WhatsApp

R$ 5.082R$ 3.300 · 12x interest-free · Pix, card or bank slip